What Is a Lead Magnet and How To Create One: 10 Examples

In today’s busy world, many people are looking for ways to avoid creating documents or completing activities from scratch, and lead magnet tools that offer templates are helpful. Users who install this platform get a valuable tool to create UI assets, prototypes, and simulations, while the company collects their email addresses. To download these ebooks, you need to provide your contact details, including your name, work email address, work phone number, job title, company name, company size, and website URL. Closely related to relevance, a lead magnet should provide a specific solution to a problem the target audience faces. If you're a B2B software provider, offering a free gardening guide may not be the best lead magnet example. It also provides valuable data, trends, and strategies that service providers can leverage to enhance their operations; hence, it's more likely to appeal to them.

Gate it if your goal is list building. A one-page checklist often outperforms a 40-page ebook because people actually finish it. Even the best lead magnet needs traffic. By day 5, they’re warm and ready for an offer. The newsletter is the actual lead magnet.

But lead magnets shouldn’t eat into your profits or be so insignificant that they’re not exciting to the consumer. Giving people free access to something is a popular lead magnet among SaaS (software as a service) providers. Tutorials can be valuable for product-based businesses that want to highlight different ways to use their products. To create video lead magnets, you’ll likely need video editing software and equipment like a microphone and camera. But they can also be highly valuable if industry-related insights attract your target audience.

If you aren’t big on the financial side of SaaS, having a cheat sheet that goes through terms like MRR, ARPU, LTV, and churn could be really valuable. Cheat sheets are similar to checklists but tend to have a bit more information. Wait, what’s the difference between a checklist and a cheat sheet? Finally, to return to the marketing world, SEO and lead generation expert Brian Dean offers an SEO checklist at the end of his post on… SEO checklists. In a wildly different niche, Phyzzle is a company that helps engineering and physics students excel in their degrees. Because it sells sequencers, its checklist lists things to look for when buying a sequencer.

Your target audience is primarily interested in software solutions, not gardening tips. While it may be tempting to hastily assemble a checklist or some reading materials that you can offer to prospects, the anticipated results might fall short of expectations. Let’s take a look at the different types of lead magnets most commonly used by businesses. Be aware of potential disadvantages so you can decide for yourself whether lead magnets are right for your business. Although lead magnets offer many benefits, it's essential to weigh the drawbacks before committing any resources to their creation.

If you have a smaller audience, you might like to try using a free consultation as a lead magnet idea. Your waiting list lead magnet shows people that you care about customer loyalty and you’re invested in helping them access your product or services. If you have a product release on the horizon, use this lead magnet idea – a waiting list! Using a sample chapter as a lead magnet can also give you a clearer picture of who to target with future promotional content and topics related to your book. Anyone can input their email address and get a sneak peek inside your book. If you’ve got expertise in your industry and the data to back it up, why not try writing a state-of-the-industry report?

• Now take these and think about if you can turn them into a lead magnet.
• As an additional incentive, provide a quick summary or a short version that can be accessed without paying with email.
• But with so many ideas out there, which lead magnets really move the needle?
• You know lead magnets are essential for growing your email list.

Like digital products, lead magnets come in many forms. Now that you know everything there is to know about lead magnets, including a ton of examples, you’re ready to get out there, create your own, and watch your email list flourish. And that’s why they’re great lead generation tools. A quiz is a fun way to engage with your audience while providing them with useful insights into your expertise and services. Free trials are an effective way to get potential customers hooked on your offering, giving them a sneak peek that will leave them wanting (and paying for) more. Digital tools that make for effective lead magnets include calculators, timers, and more.

Understand Their Raw Material Sourcing

The Company has increased its projected magnet production capacity, started procurement of key long-lead equipment and is progressing detailed engineering, feedstock aggregation, and commercial offtake discussions, while also initiating a search for U.S-based executive leadership to support the next phase of growth. Then, after entering their email address, you can deliver your lead magnet to users instantly. Swipe files are often more tempting to users than templates because you can copy the contents entirely and tailor them to your project.

For people to have access to the results, they’ll need to provide their email address. Creating your own quiz is simple to do with the Thrive Quiz Builder. A user has to enter their email address before they can see the quiz results. In fact, it works so well that we have our own quiz as a lead magnet. After completing the quiz, visitors have to submit their email address to get the results and recommendations. Below is another example by Trello, featuring templates for specific outcomes.

Creator types that should consider ebooks

If you’re a course creator, consider producing a mini email course as a lead magnet for your brand. The best video training lead magnets turn a hard-to-grasp concept into a straightforward and entertaining clip. On social media, video content gets more engagement than other posts so they’re easy to promote too.

Ecommerce Brands

Then, promote your lead magnet with pay-per-click ads (like Facebook ads or Google ads). Encourage people to sign up for your lead magnet by promoting it. This step depends on which type of lead magnet you pick. These keywords can alert you to ideas you might not have considered before. For example, if we click “PDF,” the Keyword Magic Tool only shows keywords that contain “PDF,” like “free cookbooks PDF.”

You may surprise yourself with how many lead magnets you come up with in a short amount of time. Finally, we’ll explore creative ideas on how to market that lead magnet on Facebook and actually attract the leads you want. We’ll then share a variety of resources for lead magnet design with examples of ones that are well done.

However, if you’re new to the creator game, you’ll want to take some time to figure out just who you want to target. If you’re already a creator with a robust audience, then you likely already have your target audience (or user persona) in mind. Now that you’re stoked on all the benefits of lead magnets, you’re probably wondering how to create one. Then you’ll want to get in on value ladder marketing. Join creator Millie Adrian as she teaches you what it means to own your audience by building an email list.

According to Statista, 60% of marketers worldwide use customer data when making marketing decisions. Make sure that your lead magnets are updated regularly to keep up with trends and your audience’s needs. By building a custom lead magnet form for your site (which you can embed anywhere you like), you can offer different magnets on different pages. In ActiveCampaign, lead magnets get delivered through forms and automations.

Keep your audience engaged.

It doesn’t get much more simple than Microsoft PowerPoint, which has served as a learning tool for years now. Over the years, different marketers have implemented varying lead magnet strategies. A live demo or consultation can serve as a lead magnet when you capture contact information before providing the service.